Privacy policy
1. Information We Collect
2. Legal Basis for Processing (EU/EEA and UK Users)
3. How We Use Your Data
We use your information to:
Provide secure storage and access to your medical exams and health records
Display, organize, and help you manage your health metrics
Improve our services through usage analysis and feedback
Develop and enhance features including AI/OCR parsing, search functionality, and data visualization
Communicate with you about updates, new features, security alerts, or support inquiries
Ensure the security and integrity of our platform
Comply with legal obligations
We do not sell your personal data to third parties.
4. Sensitive Health Data
The files and data you upload may contain sensitive medical information. We take this responsibility seriously:
Ownership: You remain the sole owner of your data at all times
Control: You control who accesses your files. We will not share them with any third party without your explicit consent
Purpose Limitation: Your health data is used only to provide and improve our services to you
Minimization: We only collect and process health data that is necessary for the functionality you use
5. AI and Automated Data Processing
To help you organize and understand your health data, we may process your files using:
Regex patterns: To identify and extract structured data from known document formats
Optical Character Recognition (OCR): To convert images and scanned documents into text
AI/Machine Learning models: To extract, categorize, and standardize health metrics from various document formats
Important notices about AI processing:
This processing is performed solely to improve your user experience
AI-powered features are optional and can be disabled in your settings
AI parsing may not be fully accurate; you should always verify extracted data
We do not use your personal health data to train general AI models shared with other users
Automated processing does not result in decisions that produce legal or similarly significant effects on you
6. Data Storage and Security
7. International Data Transfers
If you are located outside of Brazil, your data may be transferred to and processed in countries where our servers or service providers are located.
For EU/EEA and UK users: When we transfer your personal data outside the European Economic Area or the United Kingdom, we ensure appropriate safeguards are in place, including:
Standard Contractual Clauses (SCCs) approved by the European Commission
Transfers to countries with an adequacy decision from the European Commission
Other legally recognized transfer mechanisms
You may request a copy of the safeguards we use by contacting us at bllodhealth@gmail.com.
9. Third-Party Services
We use trusted third-party service providers to help operate our platform:
Firebase (Google)Authentication, analytics, crash reporting
DigitalOceanCloud infrastructure and file storageAll data (encrypted)
These providers:
Are bound by data processing agreements
Comply with industry security standards
Cannot access your data beyond what is strictly necessary to provide their services
Are required to protect your data in accordance with applicable laws
10. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
10.1 All Users
Access: Request a copy of the data we hold about you
Correction: Request correction of inaccurate or incomplete data
Deletion: Delete your account and all stored files at any time through the app
Export: Request your data in a portable, machine-readable format
10.2 EU/EEA and UK Users (GDPR)
In addition to the above, you have the right to:
Restrict processing: Request limitation of how we process your data
Object: Object to processing based on legitimate interests
Withdraw consent: Withdraw consent for processing at any time
Lodge a complaint: File a complaint with your local data protection supervisory authority
10.3 Brazilian Users (LGPD)
Under Brazil's Lei Geral de Proteção de Dados, you have equivalent rights including access, correction, anonymization, portability, and deletion. You may also request information about public and private entities with whom we have shared your data.
10.4 California Users (CCPA/CPRA)
California residents have the right to:
Know what personal information is collected and how it is used
Request deletion of personal information
Opt-out of the sale of personal information (we do not sell your data)
Non-discrimination for exercising your privacy rights
To exercise any of these rights, contact us at support@bllod.com or use the in-app account settings.
11. Data Breach Notification
In the event of a data breach that affects your personal information:
We will notify affected users via email within 72 hours of becoming aware of the breach
We will notify relevant supervisory authorities as required by applicable law
Our notification will include: the nature of the breach, likely consequences, measures taken to address it, and steps you can take to protect yourself
12. Children's Privacy
Bllod is not intended for use by children under 16 years of age (or under 16 in certain jurisdictions) without parental or guardian consent.
We do not knowingly collect personal information from children without appropriate consent. If we learn that we have collected data from a child without proper authorization, we will delete that information promptly.
If you believe a child has provided us with personal data without consent, please contact us at bllodhealth@gmail.com.
13. Do Not Track Signals
Our app does not currently respond to "Do Not Track" browser signals, as there is no industry standard for handling such signals in mobile applications.
14. Changes to This Policy
We may update this Privacy Policy as our services evolve or as required by law. When we make material changes:
We will notify you via email and/or a prominent notice within the app
We will update the "Last Updated" date at the top of this policy
Continued use of Bllod after changes take effect constitutes acceptance of the updated policy
We encourage you to review this policy periodically.
15. Contact Us
© 2024 Bllod. All rights reserved.
